Logo Contest for City of Welland

Posted Apr 12th, 2016 in Municipal

Logo Contest for City of Welland

This ad could be yours. Contact us. City of Welland Invites Artists to Design New Logo


Welland, ON –The City of Welland is ready to adopt a new corporate logo, and is inviting local artists to design a logo that will represent the unique identity and diversity of Welland. In connection with the City’s plan to rebrand and improve communication with residents and stakeholders, the logo will connect the public to Welland through a brand identity of trust and commitment. 

Amateur and professional artists are welcome to submit a logo for review by the City’s panel of judges. The panel consists of Mayor Campion, City management, Information Services/graphics staff, along with select community representatives. The logo should represent Welland’s spirit and authenticity as a multicultural City competitive with attracting international investors.

The City’s CAO is leading the new brand strategy and corporate communications plan. “This logo initiative, along with our website redevelopment project, is part of our strategy to rebrand the City of Welland and reposition us for the future. Updating our logo will help us project a favourable image and create a brand that will influence perceptions and impressions,” said Long. 

The City of Welland logo should be equally dynamic as the City’s services and programs; additionally, it should enhance communication between the municipality and its stakeholders. “We are a progressive City with many strategic initiatives underway. It’s important that we continually reinvent ourselves and re-adjust our game plan in order to enhance civic pride and our competitiveness in a global economy,” said Long.

Located in the heart of Niagara, and home to over 50,000 residents, Welland is growing in arts-and-culture, rich with history, and building a bright economic future. To view the logo contest guidelines visit www.welland.ca/logo/. Deadline for submissions is May 16, 2016 at noon. For inquiries regarding the logo contest please submit to logocontest@welland.ca.

2 comments

  • Ryan crouchman on Apr 21st, 2016
    You might not realise how offensive this contest is to the design profession, so let me explain it in simple terms. Graphic Design is a profession, not a hobby. Not a volunteer endeavour. It is an established and valuable profession with a rich history. Canada has an incredible design community - non of whom will be participating in your contest. Sure you might get some amateurs and students, but let me tell you that no credible working designer wild participate in this type of contest which takes advantage of and devalues our profession. So, good luck with your new logo - I'm sure you will get what you pay for.
  • Debi Katsmar on Apr 21st, 2016
    Thank you Ray for taking the time to comment. We are sure the City of Welland has heard this argument. Connecting Niagara simply published the press release as it was submitted. We do not endorse, condone, or provide our views on the information we provide to the Niagara community from press releases we publish.

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