Combatting ageism: what does this mean for your business?

Posted Jun 8th, 2018 in Connecting Niagara, Culture, seniors

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Combatting ageism: what does this mean for your business?

Combatting Agism - Speaker: Pat Spadafora

Ageism is the most tolerated form of social prejudice in contemporary society. It can be intentional or unintentional and, bottom line (in more ways than one!), can have an impact on your business.

Come participate in a practical conversation to shift perceptions about ageism.

Explore your own behaviour. Challenge your beliefs about and attitudes towards ageism. You may discover some surprises!

See examples of how ageism is perpetuated through everyday language, images, jokes and advertising.

Imagine yourself as your target customer. What does your customer/client experience from his/her perspective?

Be part of the solution to combatting ageism and ensuring age-friendly businesses in Niagara. 

This is a great networking event. Bring promo materials for display.


Business of Ageing Niagara Network

June 20, 5:30 – 7:30 pm

Niagara College Welland

Tickets: https://ageworksbann.eventbrite.ca  use promo code BANN1 for discount

Speaker: Pat Spadafora, Founder & Former Executive Director of Sheridan Centre for Elder Research, President of Kaleidoscope Consulting, Expert on Aging Issues speaks about “Combatting ageism: what does this mean for your business?

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  • A great community service to keep everyone informed. Thank you for this!
    Louise M.

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