The good news is that call-filtering technology is available now, even though consumer awareness has yet to catch up.
According to the survey conducted by research company Leger, nearly six in 10 Canadians say they are receiving more telemarketing calls than ever on their home and mobile phones, and they find these calls more annoying than other daily aggravations, like traffic delays or unexpected demands at work. In fact, 9 in 10 survey participants agreed the government should take stronger actions to reduce the unwanted calls they receive.
While the survey also found that Canadians already resort to many coping techniques, such as subscribing to Caller ID (49 per cent), avoiding their phone during peak telemarketing hours (29 per cent), and registering for the national Do Not Call List (47 per cent) is not enough.
Eighty-seven per cent of phone users believe that new technologies should be developed to protect consumers and reduce the number of unwanted calls. Moreover, 84 per cent of those surveyed want a phone feature that can automatically identify unwanted calls before the phone even rings, enabling them to accept or reject the call, just as spam filters screen emails.
Fortunately, there is a new tool that can help. Primus' Telemarketing Guard is currently available in Canada to help identify and intercept suspected telemarketing calls before the phone even rings. With this innovative technology within reach, it is now up to consumers to select a phone provider that will help them take control of their calls with this innovative technology.
Survey participants were so enthused by 'spam filter' features that 88 per cent of them agreed home phone and mobile service providers should be required to offer services that protect consumers and control unwanted telemarketing calls. The Canadian Radio-television and Telecommunication Commission has listened, and as of November 2016, has urged all phone providers to develop technical solutions that better protect their customers.
Find more information online at primus.ca/tmg.